When I began this blog, my goal was simply to capture my thoughts in one place and ultimately organize them into my next book, as yet untitled, on effective sales management.  As the articles mounted, the audience grew and the time flew, the blog took on a life of its own.  Now, more than 500 articles later, I challenge you to look for a sales force topic that isn't addressed here.

As a thought leader in sales effectiveness and sales development, Understanding the Sales Force is my forum to relate case histories, experiences, thoughts, analogies and statistics from the world of Sales Force Evaluation, Sales Candidate Assessment, Sales Development, coaching and training.

All of the articles give you my perspective.  I attempt to be entertaining.  I want to make you think.  I don't write about your father's sales force.

Learn more about Dave Kurlan and his companies at DaveKurlan.com

Learn more about Objective Management Group at objectivemanagement.com

Learn more Baseline Selling, at baselineselling.com