Evaluating your sales force (your people, in the context of your sales systems, processes and strategies) is the most powerful and cost-effective thing you can do.

We expect our analysis to answer four critical questions:

• Can we be more effective?
• How much more effective can we be?
• What will it take to accomplish that?
• How long will it take to accomplish that?

Here's some of what else you can learn from an evaluation: 

• How Does Sales Leadership Impact Our Sales Force?
• What Are Our Current Sales Capabilities?
• How Motivated Are Our Salespeople and How Are They Motivated?
• Can We Generate More New Business?
• Can We Be Better at Reaching Actual Decision Makers?
• Can We Shorten Our Sales Cycle? 
• Can We Sell More Consultatively? 
• Are We Selling on Price and Who Can Become a Value Seller? 
• Is Our Value Proposition Consistent? 
• Can We Close More Sales? 
• Do Our Systems and Processes Support a High Performance Sales Organization?
• Can We Be More Consistent with Our Sales Process? 
• How Well Are Our Sales Leadership Strategies Aligned? 
• Do We Need to Change Our Selection Criteria?
• Can We Improve Ramp-Up?
• Can We Improve Our Pipeline and Forecasting Accuracy?
• Can We Improve Our Sales Culture?
• Who Can Become More Effective in Their Roles?
• What Are the Short-term Priorities for Accelerated Growth?