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Don't allow your Nostalgia to handicap your growth.

Posted by Frank Belzer on Thu, Dec 31, 2009 @ 08:30 AM
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Well --  it is the time of year when we reflect and learn. How was 2009 for you?  It is also the time of year when we look forward and plan for the year ahead.  How will 2010 be for you?

As you scanned through the television stations over the last few days it was pretty common to see photo galleries of leaders and celebrities that were lost over the past year.  Quite often we get nostalgic about their roles, personality and accomplishments.  Of course nobody wants to be cynical at a funeral and therefore sometimes the "rose colored glasses" view is appropriate.

But in business you cannot afford to be "nostalgic" or have an unrealistic view of the past.  This is important because the future can only be changed by having a clear understanding of what lies ahead.

Throughout history people have looked back at the "good old days" but in reality those times were often rife with an entirely different set of problems than the present.  Often when we are asked to help a sales organization we can see what needs to be fixed immediately.  We can make a recommendation that will work because we have seen it work before.  We can realistically help you go from 5 to 10 million regardless of the economy - why?  Because we have no sentimentality about your business.  Our Father didn't found it.  We didn't build it from the ground up. We are not burdened by an in-depth understanding of the technology, etc, etc.

Can you think of a  better time than January to take a good, objective look at your growth strategy for 2010?

COMMENTS

Some economists believe that economic downturns are a good thing. The weak don't survive and that's good because they weren't using resources as efficiently as the strong were. So, why do I mention that with this post? Some owners and executives are looking back at 2009 and forward to 2010 and notice that some of their competitors didn't make it. They might feel comfortable that they survived, but did they just survive or did they thrive? Did they pick up the customers of the competitors that are no longer around? or did their other competitors? Are they moving into 2010 as the market leader or are they the weakest survivor? Who will be the next to go? Which of their competitors is done planning and has already started executing their 2010 plan? Very thought provoking article, Frank! Thanks.

posted @ Thursday, December 31, 2009 10:49 AM by Good Times


Nice article Frank. It's important to point to a specific moment during this review. While you can identify the feeling you have about your year - "how did you feel about it?" - that will undoubtedly bring mixed or contradicting feelings. Example - "well, the year sucked but all things considered, I feel pretty good about how we fared." 
 
Instead, answer this simple question. "Did we achieve what our plan called for?" Your answer to that question eliminates all of the reasoning and justifying and deals with the facts.

posted @ Monday, January 04, 2010 6:47 AM by Dave Kurlan


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