This past week we had the chance to help a growing company start building out it's sales force. Up till now they had none, they had grown organically yet they realized that with the right person they would be able to accelerate that growth.

But they had no experience hiring sales people and as a somewhat smaller company the risk associated with hiring the wrong person was magnified. So we implemented our STAR recruiting program for them to guarantee that a  top performer is identified and eliminate that risk. We create the right ad, we screen the candidates using our assessment, we grill them on the phone interview and narrow it down to the final few for an in person interview. We had completed the first phases and the CEO joined us this week for the in person interview. When we sat down and talked after the last candidate left the CEO had a dilemma. It is a dilemma we hear quite often when we help recruit - " I can't decide because they are all so good!".

The next thing that happened is he started to think about the impact on his business if he was able to hire two. He could double his revenue in 2010. When was the last time you had that type of hiring dilemma? Sales people are notoriously difficult to find and identify and hire but time and again we are able to do that. Sounds like the kind of dilemma everyone would like to have.

On another note this economy provides some excellent timing as far as getting real talent. If you are debating or thinking about getting some "feet on the street" then it is probably something you should prioritize if you want to exploit that in your favor.