Growth focuses sales people and empires.
Posted by Frank Belzer on Sat, Jul 24, 2010 @ 05:23 AM
When we look closely at the rapid expansion of empires like Greece and Rome we find some interesting analogies.
They both conquered and grew because it was part of a vision that their leaders had at the time. Along with that expansion came sacrifices and benefits to the people. Other countries although conquered saw benefits as well as compromises through their association with these empires.
They also eventually collapsed. Why?
Leadership changed, yes. The social fabric fell apart yes. But ultimately they stopped growing! When growth was no longer the priority of an organization that was founded on growth - it was as if the foundation was taken away.
Business is dependent on growth and companies should therefore be reliant on a performing sales force that can facilitate that growth. If your company is full of people that want to manage accounts and not find new business then you are doomed to failure.
Take a close look at your company and specifically your sales people - are they helping you grow? Do they think about expanding the business? Why guess or rely on your gut when you can simply have your sales people take an assessment.
Don't end up another business that went out of business because they lost their focus. Don't become another collapsed empire.