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The Sales Archaeologist:Sales and Business lessons from History.

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Charge!

Posted by Frank Belzer on Tue, Jul 14, 2009 @ 07:04 PM
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Napoleon wasn't used to losing but in 1815 at the battle of Waterloo it was becoming pretty clear to him that the battle was going that way. Historians have since studied his strategy and to this day students at West Point still are asked the question - why did Napoleon order a front on charge at the end of the battle? He was after all the consumate startegist - always trying to outflank or outmaneuver his opponent - so the idea of a basic and barbaric undisguised frontal assault was very out of character. The answer by the way is that it was his only available option, a desperation move. He had exhausted his resources and was running out of time, out of character yes but not unexplainable.

Interesting this economy is proving to be a Waterloo of sorts for many companies. What had worked before isnt working now. The ideas that used to be so fresh are now stale. The enemy is gaining and the fighting is fierce. Some feel they are running out of time and resources. As a result we see many desperation moves even from people that had traditionally been great thought leaders in the past. We hear the battle cry - charge - and yet the cry is really one of what else can I do?

Experts can look back now and in hindsight make all types of suggestions as to how Napoleon could have fought differently - but in the heat of Battle that wasn't so clear. No doubt experts will look back on this economy and in retrospect offer all manner of suggestions and ideas as to what if's and what might have worked. Or you could look for an expert now, talk to someone now and maybe find a way to win the battle.

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