Grammar – Why Commas Provide Sales Success Where Periods Fail

You’ve heard it all before – but not quite this way.

The one thing you need in order to have a successful sales force is CRM.

The one thing you need in order to have a successful sales force is a powerful Inbound initiative.

The one thing you need in order to have a successful sales force is a customized sales process.

The one thing you need in order to have a successful sales force is lots of leads.  Really?

The one thing you need in order to have a successful sales force is targeted marketing.

The one thing you need in order to have a successful sales force is a custom scorecard.

The one thing you need in order to have a successful sales force is outsourced calling.

The one thing you need in order to have a successful sales force is an in-house BDR team.

The one thing you need in order to have a successful sales force is a custom sales playbook.

The one thing you need in order to have a successful sales force is a sales force evaluation.

The one thing you need in order to have a successful sales force is ongoing sales training.

The one thing you need in order to have a successful sales force is sales coaching.

The one thing you need in order to have a successful sales force is a consultative approach.

The one thing you need in order to have a successful sales force is the right messaging.

The one thing you need in order to have a successful sales force is a daily huddle.

The one thing you need in order to have a successful sales force is a weekly pipeline review.

The one thing you need in order to have a successful sales force is a full pipeline.

The one thing you need in order to have a successful sales force is a goal-oriented sales force.

The one thing you need in order to have a successful sales force is a sales selection tool.

The one thing you need in order to have a successful sales force is a sales recruiting process.

Of course there are more; many more.

The problem is one of grammar.  All of the articles you read, videos you watch and audios you listen to suggest that there is a key to sales success. Period.  But if you change the period to a comma, you’ll quickly see that all of these things are crucial to success in sales.

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