How to be Memorable - Things to Do When You are Selling Yourself

COMMENTS

I sent out toy phones to our top prospects, with a tag line "We like to talk with you."

We followed up with a call and got the majority of those prospects to become clients.

posted on Monday, August 17, 2009 at 12:29 PM by R L CLark

Wish I could say it was me, but a client in the temporary staffing business has a rep who carried beach pails, suntan lotion and a pair of "cheap sun glasses" (to qoute ZZ Top) to their customers to make a statement about how doing business with their firm would help them relax. Pretty creative!

posted on Wednesday, August 19, 2009 at 8:24 AM by Mike Shannon

Wow, cutting edge stuff. The one shoe in the mail trick.. invite him in and beat him over the head with the shoe....

Hey Big Dog, how's that diet going?

posted on Wednesday, August 19, 2009 at 11:11 AM by Chubby Davis

We did a highly successful campaign with lemons: "This is the only lemon you'll ever get from us." It worked well across the entire U.S., except southern CA where it was a sweltering 100 Degrees F. the week of delivery!

posted on Wednesday, August 19, 2009 at 9:21 PM by Danita Bye

On a few occasions I purchased an apple pie and I had the baker take a sliver from the pie and attached a note to the pkg and wrote. I am not looking for all of your business right now on our first meeting but I would like a nice slice of your business and left my card and followed up and got in the door for an appointment.

posted on Thursday, August 20, 2009 at 12:07 PM by Mark A Ogas

I ran a special, "meet the NEW Mac and get the OLD Mac FREE” this was in 1984 and Apple Computer had just introduced their new MacIntosh computer. I negotiated this deal with the local McD's owner and Apple which sponsored a few hundred certificates for Big Mac hamburgers. As we demonstrated the computer our prospects/customers enjoyed a free burger.

Another time we delivered small packages to select prospects, when they opened it a helium balloon floated out with a card attached to a string with a message. I forget what we actually said, but it was fun and it worked.

posted on Monday, August 24, 2009 at 8:47 PM by TQ