Gold Medal Top Sales & Marketing Blog 2011 Silver Medal Top Sales & Marketing Blog Post 2011 Finalist Top Sales & Marketing Thought Leader 2011

Your email:

Google

Email Me

salesachievementgrader

          Baseline Selling 

Great Sites

Understanding the Sales Force

Current Articles | RSS Feed RSS Feed

How to be Memorable - Things to Do When You are Selling Yourself

  
  
  
  

Dave Kurlan is a top-rated speaker, best-selling author, sales thought leader and highly regarded sales development expert.

Tony ConigliaroFriday, Tom Schaff sent me something to show his appreciation.  He reviewed my book, Baseline Selling, noted the story about the very first baseball game I ever attended, found the original program from that July 9, 1964 game, and sent it along.  Wow!  He also sent the actual banner that was hung to memorialize my favorite player from the 60's, Tony Conigliaro. 

That was a very moving gesture - Thank you Tom!
 

 

Dexter Penny LoaferI received another gift from a candidate for a sales position I am filling for a client.  When I opened the FedEx package, there was a brand new size 10 (not my size) Dexter (not my brand) Penny Loafer (not my style) for my left foot (no right foot so I can't wear it anyway).  The loafer had a note inside on personalized stationary, that said:

Dave, just wanted to get my foot in the door. Please consider me for the position with [client company].  Sincerely, [candidate name].

So the shoe wasn't supposed to fit, it was simply a VERY MEMORABLE WAY to stand out in the crowd of candidates.

What was the most memorable thing you ever did or someone ever did to you to stand out and/or get attention? Forward the link to this article so that we can accumulate a nice collection of memorable actions!

(c) Copyright 2009  Dave Kurlan




whitepaper-banner2

Posted by Dave Kurlan on Mon, Aug 17, 2009 @ 09:59 AM

COMMENTS

I sent out toy phones to our top prospects, with a tag line "We like to talk with you." 
 
 
 
We followed up with a call and got the majority of those prospects to become clients.

posted on Monday, August 17, 2009 at 12:29 PM by R L CLark

Wish I could say it was me, but a client in the temporary staffing business has a rep who carried beach pails, suntan lotion and a pair of "cheap sun glasses" (to qoute ZZ Top) to their customers to make a statement about how doing business with their firm would help them relax. Pretty creative!

posted on Wednesday, August 19, 2009 at 8:24 AM by Mike Shannon

Wow, cutting edge stuff. The one shoe in the mail trick.. invite him in and beat him over the head with the shoe....  
 
Hey Big Dog, how's that diet going?

posted on Wednesday, August 19, 2009 at 11:11 AM by Chubby Davis

We did a highly successful campaign with lemons: "This is the only lemon you'll ever get from us." It worked well across the entire U.S., except southern CA where it was a sweltering 100 Degrees F. the week of delivery!

posted on Wednesday, August 19, 2009 at 9:21 PM by Danita Bye

On a few occasions I purchased an apple pie and I had the baker take a sliver from the pie and attached a note to the pkg and wrote. I am not looking for all of your business right now on our first meeting but I would like a nice slice of your business and left my card and followed up and got in the door for an appointment.

posted on Thursday, August 20, 2009 at 12:07 PM by Mark A Ogas

I ran a special, "meet the NEW Mac and get the OLD Mac FREE” this was in 1984 and Apple Computer had just introduced their new MacIntosh computer. I negotiated this deal with the local McD's owner and Apple which sponsored a few hundred certificates for Big Mac hamburgers. As we demonstrated the computer our prospects/customers enjoyed a free burger. 
 
Another time we delivered small packages to select prospects, when they opened it a helium balloon floated out with a card attached to a string with a message. I forget what we actually said, but it was fun and it worked. 

posted on Monday, August 24, 2009 at 8:47 PM by TQ

Comments have been closed for this article.