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Understanding the Sales Force

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Real Live Coaching Call - Coaching a Salesperson

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Dave Kurlan is a top-rated speaker, best-selling author, sales thought leader and highly regarded sales development expert.

Clients who receive sales management coaching, training and development come to know what an effective sales coaching conversation sounds like.  You may not be privy to that so you might find last week's episode of Meet the Sales Experts helpful.

Chris Mott was my guest and he coached a live caller for about 30 minutes.  Listen to the show for a better sense of what every coaching conversation should sound like.  The following email was received from the live caller the day after the scheduled sales call:

"I did as you and Chris suggested...In the end, he suggested his PL department start quoting [us] more broadly to see how we perform, that he would reach out to one of the VPs to coordinate a meeting where I would introduce [our] products to
his producers, and also that I profile a book of his business.  It didn't
come easy, but it did come, at 'his suggestion'...Thanks so much for the
coaching."

I've written several articles on coaching salespeople and one includes an actual email thread.  You can read them below:

5 Steps to Coaching Your Salespeople Beyond Happy Ears

When Coaching Salespeople Isn't Coaching

Coaching - 1st of the 10 Kurlan Sales Management Competencies

Sales Coaching - The Big Differeniator

How to Coach a Salesperson (contains real email thread)

Hierarchy of Sales Coaching - How to Change Behavior

Sales Coaching - Between the Lines

Click here to listen to the show.  Click here to contact Chris.

If you listened to the show, what did you learn that will help you?

(c) Copyright 2010 Dave Kurlan

 


Posted by Dave Kurlan on Sun, Feb 07, 2010 @ 07:38 PM

COMMENTS

Dear Mr. Kurlan, 
 
 
 
Thank you for your thorough and insightful post. 
 
Coaching people in the current business climate is a challenge. Many sales people (I manage 100 of them) are in what I call "survival mode", which can be 
 
stressful and hurt productivity. 
 
To counter some of the cynicism going around, I have traded up in my tools for performance recognition. I keep a long list of inspiring, energizing quotes from myriad sources, and when it's time to recognize someone's hard work, I use the new Design Your Inspiration customizable, personalizable framed art photo prints. These are always tremendously well-received, and an enduring reminder of excellence. ( dyi.successories.com ) It's a smart, meaningful way to keep morale up. Thanks again. Jim 
 

posted on Monday, February 08, 2010 at 11:00 AM by Jim Mac


Great post Dave. To all the readers out there, Dave Kurlan was a featured instructor during our Sales Management Webinar series. If you want a recording of it, send me an email at kshoemaker@ecsellinstitute.com or go to http://www.ecsellinstitute.com/webinar-summary/ 
 
Title: "How Not to Screw Up Your Sales Hiring In 2010" 
 
 
 
Featured Instructor: Dave Kurlan, Founder of Objective Management Group  
 
 
 
Summary: This webinar will explain the most important things to understand about consistently recruiting strong, successful salespeople. It will share proven strategies and tricks of the trade on avoiding the pitfalls that make hiring sales people such a hit and miss proposition.  
 
 
 

posted on Wednesday, May 12, 2010 at 2:27 PM by Kristi Shoemaker


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