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Effect of Optimism and Commitment on the Sales Force

  
  
  

Dave Kurlan is a top-rated speaker, best-selling author, sales thought leader and highly regarded sales development expert.

I'm reading Sarah Miller Caldicott's book, Innovate Like Edison.

There are some noteworthy quotes which, although written in the context of innovation, apply equally, if not even more to selling and sales management.

"Psychologist Karen Horney (1885-1952) undertook groundbreaking work on optimism early in the twentieth century.  She discovered that most people actually succeed when they decide, with full commitment, to accomplish something.  Most of what people label as 'failure' according to her research, is a function of their doubts acting as traitors, causing them to withhold full commitment and give up too soon."

Ain't that the truth!  I couldn't have said that better...here's another.

"As Edison phrased it, 'Nearly every man who develops an idea works it up to the point where it looks impossible, and then he gets discouraged.'  He adds, 'Many of life's failures are people who did not realize how close they were to success when they gave up.'"

Ditto for that quote.  One more...

"Dr. Martin Seligman, director of the University of Pennsylvania's Positive Psychology Center, and author of Learned Optimism, has researched optimism for more than thirty years. His work offers further confirmation of the validity of Edison's approach.  According to Seligman, optimists get better results than pessimists in most areas of life.  His research shows that optimists perform better at school, in relationships, on the athletic field, and at work....And optimists make significantly more money.  All this is true despite the fact that pessimists are more skilled, according to Sligman, in their ability to analyze current problems accurately.  For the pessimist, the optimist is someone who simply doesn't yet see the facts as they are.  But despite the tendency to view the world through rose-colored glasses, numerous long-term studies confirm that better results emerge when we err on the side of optimism."

I'm not an optimist or a pessimist. I tend to be a be a realist.  Relating the aforementioned quotes to selling, I believe that optimists find it difficult to challenge people.  I can easily slide over to the pessimistic side when necessary, like when it's time to debrief a salesperson on a recent call.  It's difficult to punch holes or question a salesperson's account of a call if you are an optimist.  Optimists often become overexcited and set unrealistic expectations about the likely outcome of an opportunity. I believe you must be able to slide back and forth between optimism and pessimism.  Get yourself motivated and excited, be realistic about what's happening, and challenge people when what you hear doesn't sound right.  What are your thoughts?



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Posted by Dave Kurlan on Wed, Mar 31, 2010 @ 04:50 AM

COMMENTS

Much to the chagrin of many people I work with I am an optimist. I am always certain that there is a way over, under, around or through any obstacle. My persistence as more times then not paid off. And so armed with that positive feedback I move forward into the fight knowing with a great deal of certainty that if we persist, if we become creative, if we allow the possibility of a solution and ultimate success we will accomplish those things that we hold near and dear to our hearts. Those things that we don't accomplish more times then not are a result of our inability to maintain that optimism. I wonder Dave on your thoughts about excuse making and the pessimist?

posted on Wednesday, March 31, 2010 at 6:33 AM by tony cole


Dave, I am a firm believer that anything that happens is happening for a reason and nothing just suddenly happens. I look for the reason and make a decision on how to respond. With regard to being optimistic or pessimistic I believe there is always a positive outcome, even when it doesn’t look that way. I have enough stuff happen in my life to know I am a survivor. With regard to sales the optimistic view is that it is something or it is not. The qualification process will let me know that. My optimism is in the process. 
 
On the issue of quitting when it gets a little tough, I believe there is a direct relationship between the push back and the reward for addressing the pushback. Everything that happens is just a situation. We can view it as a problem and become the victim, a challenge and fight back or an opportunity and grow from the experience and through perseverance in meeting the opportunity be successful. 
 

posted on Wednesday, March 31, 2010 at 7:37 AM by Al Turrisi


@Tony - thanks for your experiences as an optimist. I can't say whether pessimists or optimists make more excuses, but if I had to guess, it would be optimists, since they are more likely to see the world through rose-colored glasses and not get the hoped for result. I'll mine the data and see if I can uncover some facts about this...

posted on Wednesday, March 31, 2010 at 7:43 AM by Dave Kurlan


@Al - thanks for contributing to the conversation!

posted on Wednesday, March 31, 2010 at 7:44 AM by Dave Kurlan


We all have both the fcators in us it's which one to we default to when push comes to shove. In that respect we equally need to coach ourselves to think about an opposite perspective to check what we might be missing or get another viewpoint from a colleague/friend. Once done make a decision. The last 18 months has seen far to many people revel in pessimism. The Harvard Busines Review suggested last month that those companies that have thrived after the last three recessions are those who went for operational efficiency rather than simply slashing head count at the same time continuing to invest selectively thus a balance and displaying optimism about the future. Let me finish on something topical.On the gravestone of one of Britain's off the wall comedians , Spike Milligan, a member of the famous 'Goon Show' is written "I told you I was ill". Optimistic foresight or outright pessimism.

posted on Wednesday, March 31, 2010 at 9:48 AM by Ray Bigger


@Ray - Excellent points - thanks for adding them to the discussion.

posted on Wednesday, March 31, 2010 at 9:54 AM by Dave Kurlan


I have leaned heavily towards being an optimist and always believe their is a way to make things happen. Recently though I have had a change in thoughts. To my optimism I have added "work vs reward" to temper my optimism. I still believe heavily that with enough work, effort and creativity I can accomplish most things, but now I ask myself is the pay off really worth it it vs. the effort I will put in to it.

posted on Wednesday, March 31, 2010 at 8:15 PM by Paul Bauman


@Paul- thanks for the example of how you can modify optimism for the better!

posted on Wednesday, March 31, 2010 at 8:28 PM by Dave Kurlan


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