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Top 5 Sales Recruiting Observations of 2010

  
  
  

Dave Kurlan is a top-rated speaker, best-selling author, sales thought leader and highly regarded sales development expert.

recruitingIf you follow this blog you know that recruiting salespeople is an often repeated topic, albeit from many different angles.

Today, I'll make some observations about the sales recruiting activity taking place this summer that either reinforces some of the things I've said in the past, or modifies my original stance.

In no particular order, but of equal importance:

  1. Candidates that respond more than 1 week after a job has been posted are always either not recommended by the assessment or they live beyond the acceptable commuting range.
  2. There are approximately 4 times more sales management candidates than sales candidates.
  3. The 3-5 minute phone call to screen recommended candidates is still the second most powerful filtering tool available after the sales candidate assessment.  If you don't like the way they sound and they can't prove they have the experiences you specified in your ad, don't interview them.
  4. If you think you can simply assess your 3 favorite candidates and end up selecting a winner you a badly mistaken.  Recruiting statistics haven't changed much in the past year.  It still shows that for every Great New Salesperson hired it requires:
    1. Face to Face Interviews with the 5 Best Candidates
    2. 15 Recommended Candidates Screened by Phone
    3. 30 Assessments Taken
    4. 50 Resumes Received
    5. Ads posted on two successive weeks on targeted multiple sites
    6. There are still two kinds of sales managers - those who get the process required to hire great salespeople and those who fight it.  Guess which group consistently ends up with the best salespeople?
    7. There are just as many awful salespeople as there ever were - the conversion statistics above show that 30% of the 50 resumes received are recommended by the assessment and only 10% get interviewed for one reason or another.  Our statistics on more than 500,000 salespeople assessed indicate the number is 26% strong/74% weak.
  5. This is the best time to recruit great salespeople.  They are out there, but you have to find them and recognize them when you assess them, talk with them and interview them.  Many companies and industries are still struggling and salespeople in those markets will leave for an opportunity to earn lucrative commissions.

Hire some great salespeople today - but do it the right way!



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Posted by Dave Kurlan on Tue, Jun 29, 2010 @ 09:02 AM

COMMENTS

Now that your readership has a process, it is time for them to use it. It is proven to work, it has been proven to help hire great salespeople and with half the year gone it is time for those who have had enough of mediocrity from their sale organization to find the best, keep the best and grow the business with the best. If you don't someone out there will pick off the cream of the crop before you and if they are a competitor, guess what.... you will lose market share because you did nothing.

posted on Tuesday, June 29, 2010 at 10:36 AM by Ed Kleinman


pls send me template of 3-5 minute screening call. What questions to ask, what to screen for, what responses reflect what, etc. 
 
Many thanks.

posted on Tuesday, June 29, 2010 at 10:50 AM by ken


Hi Dave, 
 
 
 
Your comments are right on from points 2 to 5. 
 
Your point number 1 about a salesperson responding more than 1 week after a job posting I believe is incorrect. As hiring is a continual process, today I am interviewing for a client, two ideal candidates from the express screen. This job posting was posted over 1 month ago. The reason being for the candidates not responding earlier, was that only in the last week did their status with their old employers change. You never know when a good salesperson will become available. He may have had a fight with his sales manager, or he didn't receive the right compensation as promised, or the company could have just announced it is moving, or being taken over by another company and their sales strategy for the existing salespeople will no longer be needed. He/she may just well wake up one morning and say they had enough at their company and start looking to see what else is available out there. 
 
You really cannot state with fact that candidates who apply after 1 week of job posting are not recommended.I just checked a current express screen that my client is using, and he has received 15 Hireable assessments after the first week of the job posting. 
 
On the other hand, I do agree that employers after two weeks should repost the ad to make it look as if the position is a new one, as some candidates may think the job is already taken or that no one wants to work for the employer.

posted on Tuesday, June 29, 2010 at 10:56 AM by Howard Popliger


Your commments are as always very insightful, no more so than the importance of the 3 minute phone screen. A major part of our work comes from recruiting for our clients and in the three years since we started using the phone screen of hireable candidates, our success rate in placing salespeople and sales managers has markedly improved. 
 
 
 
By intentionally not building rapport or even displaying a level of hostility during this phone call, we have been able to detect the level of resiliance of the candidates and how effective they are at bonding in a hostile environment. It takes some practice to get this phone screen technique right but it is well worth it. 
 

posted on Tuesday, June 29, 2010 at 5:29 PM by Gary Delbridge


In agreeing with Dave's comments and acknowledging Howard's view the biggest challenge in all this is, yes you guessed it, our 'friends' in HR who invaribly are a key part of the process.In this part of the world Asia/Singapore HR is still in a personnel manager mentality. The STAR process is pretty much above them because they do not see any difference hiring sales personnel from other functions generally.I find myself having to educate HR people in 'business'.Another example of needing to beat a path to the CEO's door without being seen to shove HR to one side however much we might like to do that. At some stage you have to work with them.

posted on Tuesday, June 29, 2010 at 10:06 PM by Ray Bigger


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