Dave Kurlan is a top-rated speaker, best-selling author, sales thought leader and highly regarded sales development expert.
I hosted a Webinar to introduce Objective Management Group's (OMG) newest innovation, The Sales Longevity Finding. In a nutshell, Sales Longevity is the likelihood of being able to retain a particular sales candidate through ramp-up, break-even, and 5X ROI. The attendees thought it was VERY cool! You can view the recorded webinar here.
For more information on Sales Longevity you can read some of my previous articles:
This is the first article where I began thinking about this concept. The next article came after I mined our data. Then I wrote a White Paper which you can Request Here. If you want to go back even further in time, here is an article I wrote in 2006 about Sales Hiring Efficiency, a cousin of Sales Longevity.
If you currently use OMG's Sales Candidate Assessments and wish to begin receiving this finding on your reports, you will need to log into your account (it's the link that looks like http://OMGQLink.com/AAAAAA) where AAAAAA is a series of letters representing your access code. Do not use the link you provide to candidates! When you log in, check the box in the yellow bar to see the new questions. Answer questions 28-32, Save the Profile, and you'll begin receiving Longevity Findings when the finding becomes available on September 1.
If you don't currently use OMG to assess your sales candidates you can sign up for an account here.
Wider and Deeper we go, with Recommended, Recommended Ideal Ramp-Up Skills, Recommended Perfect, the Figure-It-Out-Factor, and the Sales Posturing Index being just some of our latest innovations.
