New Tools Make it Easier to Book Sales Meetings

Posted by Dave Kurlan on Mon, Oct 04, 2010 @ 05:10 AM

Tools are becoming a more important part of the sales infrastructure and there is no shortage of them.  With so many sales tools available and such a big percentage of them being new, how do you know which ones to use and whether they are any good?

Today I'll share two tools with you.  One is brand new - the launch is today - and the other is fairly new - I found it a month ago. Both tools will help you get into new opportunities more quickly, more easily and with more fun!

Let's start with IntroMojo which is launching today (10-4-2010).  The Dan and Colin gave me a private tour about a week ago and I was blown away.  You know how the first thing most people do is type a person's name into Google to see what comes up?  And you know how you have to sort through all these useless or irrelevant results to find single pieces of information?  Or you'll find  their LinkedIn profile which has more useless information?  IntroMojo is Google and LinkedIn mashed together, placed on steroids and then filtered for a sales audience.  Then, throw in the most important information from Facebook, Twitter, a blog, web site, and everything else it could identify that you need to know about your prospect and you'll have the fastest, most complete dossier you could ever hope to have about the person you need to call.  IntroMojo was love at first sight!

OK, so now you know everything there is to know about the person you need to call.  But how can you get introduced to this new prospect?  You could go to your LinkedIn group and start searching your network to see if anyone that you know also knows your prospect but that can be time consuming and cumbersome.  Or, you could head over to where you simply type in the name of your prospect and the application visually identifies and maps out the different routes you can take to be introduced.  Below is a screen shot that shows me the best path to the prospect whose name I entered.


As you can see, the best path is highlighted for me and it happens to be through 3 directors on the prospect's board, one of whom I know!

Sales Tools are great - you just have to know which ones to use!

Topics: Dave Kurlan, sales management, Sales Force, intromojo, people-maps

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Best-Selling Author, Keynote Speaker and Sales Thought Leader.  Dave Kurlan's Understanding the Sales Force Blog has earned medals for the Top Sales & Marketing Blog award for eight consecutive years. This article earned a Bronze Medal for Top Sales Blog post in 2016, this one earned a Silver medal for 2017, and this article earned Silver for 2018. Read more about Dave.

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