Sales Leadership Training 

Gold Medal Top Sales & Marketing Blog 2011 Silver Medal Top Sales & Marketing Blog Post  2011 Finalist Top Sales & Marketing Thought Leader 2011 Finalist Top Sales & Marketing Thought Leader 2011

Your email:

Google

salesachievementgrader

          Baseline Selling 

Great Sites


topsalesworld
Sales Pro Central

Understanding the Sales Force

Current Articles | RSS Feed RSS Feed

Baseball and Sales Management by the Numbers

  
  
  

Dave Kurlan is a top-rated speaker, best-selling author, sales thought leader and highly regarded sales development expert.
I believe one of the least consistent, and most misleading statistics in Baseball is ERA or Earned Run Average; the number of earned runs a pitcher allows per nine innings pitched.  I'll ask Jeff Angus to weigh in on the baseball side of this but I believe it's misleading because it depends so much on the strength of a pitcher's bullpen, the tendencies of his manager, and the team's position in the standings. 

For example, during his final years in Boston, Roger Clemens was virtually unhitable for 5-6 innings each time he pitched but gave up a lot of his runs in the 7th and 8th inning.  With a stronger, more reliable bullpen, Clemens would have been out of the game after six so his ERA for those years was higher by perhaps a run or two because of the lack of a bullpen.

The Red Sox have had around a ten game lead or more over their nearest competition for more than a month.  As a result, their manager, Terry Francona, doesn't have the same urgency to replace a starting pitcher when he falters as he does when the team is only a couple games ahead or behind in the pennant race.

Sparky Anderson, manager of the Cincinnati's Big Red Machine in the seventies, and later, the Detroit Tigers, was known for his quick hook. Grady Little, famous for leaving Petro Martinez in for one batter too many in the 2003 American League Championship Series, had a tendency to leave pitchers in longer than he should.  I'm guessing (without statistical backup) that pitchers under Anderson had a lower ERA than pitchers under Little.

Turning to sales, there are a number of statistics that are equally difficult to equate with performance, the most obvious being revenue.  Many salespeople, considered top producers by their companies, top the charts for revenue but don't perform in such a manner as to justify the attention, rewards or commissions that they earn.  They may have inherited their accounts, built them up over decades, or have the best territory. For many of them, if you took those accounts away and directed them to go out and sell something, many of them would fall flat on their faces.  

Some salespeople don't appear at the top of their company's charts because they are new, don't have the best territories or are starting territories from scratch, may be great performers, doing all the right things on a daily basis, but don't get the recognition they deserve.

Can you think of any other parallels?

© Copyright 2007 Objective Management Group, Inc.


whitepaper-banner2

Posted by Dave Kurlan on Mon, Jun 11, 2007 @ 06:27 PM

COMMENTS

Right again Dave. In my experience I've seen some sales reps who are rated "Top Performers" who really didn't do all (or any) of the work to get the deal. They inherited the account or got the lead from someone else in the company, they had good executive sales support from the CEO or VP Sales or their Sales Mgr or Sales Support (one of whom may actually have closed the deal) and the Rep is viewed as the Star. A good bullpen and a strong hitting lineup can make for a star starting pitcher. But the truth eventually comes out when Reps don't have that same support on every deal. Most Reps can perform when they have the Right Product with the Right Price in the Right Territory with the Right Company Support and Service at the Right Time but true performers can sell when any or all of those things aren't present.

posted on Tuesday, June 12, 2007 at 3:17 PM by David A Cropper


David Cropper hits upon how good the pitchers back-up fielders are. Errors obviously don't show up in ERA, but things like turning a double play by a great fielding infield can. An infield that can't turn as many DP's means that their pitchers have higher ERA's. Stolen bases kinda' work the same way. Just ask Pudge, at least in his heyday. So, how does this apply to companies? Well, in a top company maybe their sales folks don't deserve all the credit for their sales numbers. Great marketing, good advertising, fabulous systems (like CRM that actually works) can all make for great sales figures for a sales pitching staff that "doesn't deserve it." But hey, as president of such a company I'd give out a few Cy Young's anyway. I'd just make sure I recognized the other MVP's on the team!

posted on Wednesday, June 13, 2007 at 8:43 AM by Michael Benidt


There are all sorts of statistical analogies between baseball and sales. My favorite would be quality starts/quality appointments. You just know when the sales person is having a quality start, because the defense gets a lot of ground balls, or high fly balls in the form of quality RFQ's or repeat orders.

WHIP is also a neat stat, or walks/hits per inning pitched. A pitcher who walks a lot of batters or doesn't bear down when he gets behind in the count will normally have a high WHIP. A sales rep who doesn't ask the tough questions, disqualify customers who can't or won't do business, or find the real budget will have a high WHIP factor also (WASTING HIS IMPORTANT PROSPECTS). The initials need work but I think you can get the picture.

Pitchers can also help themselves by fielding their position well and holding runners on. I look at this as good customer service and teamwork in the sales world.

I find the consummate professional salespeople, just like the consummate pitchers, work on all aspects of their game and in the end it will be reflected in wins/losses eventually.

posted on Monday, July 02, 2007 at 11:10 AM by chris collias


Brain platinum said today to escape Prada Men Shoes the don't cut class fled Prada Bags specialty. Send RenBao said he fled Discount Prada Shoes and I also Prada Mens High Tops Shoes fled. Dabao said today you escape? Good di say everyone fled Prada Mens Casual Shoes is really fled. Colgate said the aim is no one http://www.pradashoes4cheap.com/ class!

posted on Thursday, July 07, 2011 at 10:45 PM by Prada Men Shoes


Comments have been closed for this article.