Circuit City Fires 3400 Experienced Salespeople

Posted by Dave Kurlan on Tue, Aug 21, 2007 @ 07:08 AM

I was reading PCWorld and came across this article by Yardena Arar.  She wrote that "recent developments...suggest that the informed, helpful sales rep may have become an endangered species."  As an example she sited "Circuit City's decision to fire 3400 of its most experienced (and highest-paid) salespeople and replace them with lower-paid, less experienced employers."

Yardena writes the Consumer Watch column for the magazine yet, even from her perspective, she sees the problem with this trend.  She won't shop at Circuit City because she can't get the help she needs so she'll shop at a store with knowledgable salespeople, like Fry's Electronics.

Yardena wrote that the trends for stores to automate the buying process and replace/supplement sales reps with gadgets and computers makes little sense.  She said you can get that information off the internet but if you actually visit the store you want some help to make an informed buying decision.

This is such a breath of fresh air compared with the occasional articles forecasting the end of selling as we know it.  As I've said before, it takes real salespeople to differentiate your company, its products and the value you provide.  Take the salespeople out of the equation and you guarantee that yours will be a commodity, with price the only criteria.

© Copyright 2007 Objective Management Group, Inc.

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Best-Selling Author, Keynote Speaker and Sales Thought Leader.  Dave Kurlan's Understanding the Sales Force Blog earned a medal for the Top Sales & Marketing Blog award for six consecutive years. This article earned a Bronze Medal for Top Sales Blog post in 2016, this one earned a Silver medal for 2017, and this article earned Silver for 2018. Read more about Dave.

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