COMMENTS
Dave,
I have been reading your blog for a couple months now. For the longest time, it seemed like each of your posts ended with a sales pitch. Then, for the past couple weeks, no sales pitch. Today, another sales pitch.
Between you and me, I think you have more credibility when you blog without selling. Since we are salesfolk, this seems a little paradoxical, but for some reason what you write has more impact when you don't refer directly to your product (the evaluation). As an experiment, you might want to say "to learn more about proper evaluation of salespeople, click here" and measure the increase/decrease in leads. Non-sales business owners might be more inclined to check you out. Or not.
BTW, in order to get my present gig, I had to ace your test. I was of course judged "hireable", but my "weakness" is my need for approval. I use that need to make sure I take good care of my customers, so I suppose I have turned that weakness into a strength.
That was my $.02.
Success!
john
You make a good point John. I forgot to include a sales pitch there for a few weeks. Seriously, you're not the first reader that has mentioned that. It takes a tremendous amount of will power to not sell. Give me ten people, five who must be forced to sell and five who must be forced not to. Guess which group will sell more?
"It takes a tremendous amount of will power to not sell".
That's for sure - especially if its something you feel passionately about.
I am curious if the softer approach might yield more prospects. If you decide to try it, please post the results.
j
actually, i wouldliketo thank you guys for sharing your expertise in marketing and sales. I love taking down notes of all the important topics you have give.. keep it up