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Payphones and the Road Warrior - How Salespeople Sold From the Road

  
  
  

Dave Kurlan is a top-rated speaker, best-selling author, sales thought leader and highly regarded sales development expert.
One of the many ways in which selling has changed is that we no longer have to go see a prospect or client.  In many scenarios, we can conduct business over the phone and/or internet.  But a more profound change has been enabled by the cell phone which allows us to conduct follow up conversations, prospecting calls, conference calls and even resolve problems from anywhere at anytime.  This enables us to be so much more productive, no longer forcing us to be tethered to our desks, captive in our offices.  And this in turn, allows us to get out and see more customers!

Today, AT&T announced that it was getting out of the pay phone business, the way road warriors used to do the above from the road.  Younger readers don't remember the days when we would be on the road and forced to stop at a hotel, restaurant or worse, roadside payphone in the middle of a storm with a pocket of dimes to make calls.  Thank God for the cell phone.

But what happens when your cell phone craps out in the middle of the day?  You're cut-off from civilization, can't make your follow up calls, can't keep your phone appointments and your customers and clients think you blew them off.  So you head to the nearest Verizon, Sprint, AT &T, or TMobile store and replace your phone.  In my case, my fourth Palm Treo died yesterday but I feel pretty wonderful since I got a whole 7 months out of that one, which replaced the Palm that died on the way to Philadelphia one morning last spring.  Fortunately, the Palm store at Logan Airport gladly took my $699 to replace it at retail.  Aren't they wonderful people, saving me from having to make a trip without contact to the real-world?

I finally broke down and purchased a Blackberry which, after 12 hours, has still not received a single email.  Phone?  Fine.  Service?  Sucks.

© Copyright 2007 Objective Management Group, Inc.

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Posted by Dave Kurlan on Tue, Dec 04, 2007 @ 06:45 AM

COMMENTS

I remember stopping every 45 minutes or so on trips to distant customers, checking messages and trying to get back to customers and prospects before I hit the road again. A 3 hour drive could turn into 5 1/2 hours easy!

Cell phones are a blessing, but I learned a valuable habit back then. When you are the consultant doing the fulfillment AND the selling, you better make a pit stop along the way to get your prospecting activities in.

Of course, take care of your customers, but allocate time to find new ones while you are doing your fulfillment. I see a lot of small business owners and independant consultants endure some big swings in revenue because they fall into the trap of not making a "pit stop" while they are servicing an existing client.

PS: I just switched out my Treo as well...

posted on Wednesday, December 05, 2007 at 5:24 PM by Chip Doyle


Comments have been closed for this article.