Dave Kurlan is a top-rated speaker, best-selling author, sales thought leader and highly regarded sales development expert.
In the latest issue of
Entrepreneur Magazine,
Robert Kiyosaki, in his [
Rich Returns] column, wrote about what companies should do in good times and in bad. He suggests that companies save money in good times and spend it in bad times. This allows companies to outdistance their competitors in a big way.
Specifically, Robert suggests that companies spend their money on marketing, advertising and sales training. Robert gets it!
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