Dave Kurlan is a top-rated speaker, best-selling author, sales thought leader and highly regarded sales development expert.
Brian Carroll sent me an advance copy of his new book,
Lead Generation for the Complex Sale, and I think it's great. Even if you don't have a complex sale, this book provides you with a way to implement a completely integrated lead generation program. Brian's basic premise is why are your salespeople making cold calls? In my opinion, cold calls are demotivating, frustrating, time-wasting and often unproductive. But when salespeople don't have leads coming from anywhere else, that is what they must do. Carroll's goal is to help you generate enough leads from enough sources so that your people don't have to resort to cold calling. Sound great? It is.
Order it from Amazon.com today!
