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Dave Kurlan is a top-rated speaker, best-selling author, sales thought leader and highly regarded sales development expert.
Plato and other great teachers throughout history have understood that an analogy can be the most effective way to convey an important message. Analogies couch something unfamiliar or difficult to grasp in a familiar framework we can wrap our head around. Now I don't claim to be Platonian, but I do think that analogies are a great tool for helping people understand my particular area of expertise, sales.
In keeping with that, I've created a series of some of my better analogies in the hope that they can provide some of those "ah-ha" moments that are so valuable to improving your sales force.
1. What Meteorologists Have in Common with Salespeople
2. The Sales Force- Beyond Customer Impressions
3. How Gift Giving Mirrors the Sales Process
4. Leaving Their Comfort Zone- Salespeople Are Like Children
5. Election Day Like Decision Making Day for A Sales Opportunity
6. My Sales Process, Strategies and Tactics in Your Voice
7. Rod Stewart and Barry Manilow Could Be Your Veteran Salespeople
8. Professional Sales and the All-Star Jazz Performance
9. Weight Loss-How it Compares with Improved Sales Performance
10. Derek Jeter Shows Us How to Convert Leads to Opportunities
11. Lance Armstrong's Metrics Applied to Sales
12. Putting for Eagle: Going for the Unlikely Close
13. Sales Effectiveness by Borrowing From Best Ball Tournaments
14. The Sales Management Equivalent to Baseball's Pitch Count
15. Running the Bases - The Single Biggest Mistake Sales People Make
Posted by Dan MacAdam on Thu, Jan 20, 2011 @ 10:22 PM