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Rick Roberge had an interesting post about the BNI group, including his own cost justification and the kind of salespeople who do and should belong.
What he doesn't say is that networking groups, however helpful or useless they may be, are great for salespeople who:
So while the average return from a group like this may be quite unattractive, if the salesperson meets the three criteria above, it should be required.
(c) Copyright 2008 Dave Kurlan
Posted by Dave Kurlan on Tue, Apr 29, 2008 @ 06:28 AM
posted on Friday, May 02, 2008 at 8:37 PM by Danita Bye
Dave Kurlan's best-selling book, Baseline Selling, is enjoyable, memorable and easy to apply to any business. Click to learn more.