Not too long ago, our only option for making a presentation, holding a meeting or conducting a seminar was to get in our car, hop on a plane, show up and shake hands. Then came web applications like WebEx which, in many cases, allowed us to present without leaving our desks. Pretty cool.
So what's next you ask? What if I told you that in the not too distant future, you'll be able to present, at the actual meeting, without being there? I'm talking about a live, holographic image of - you! Don't believe me? Check out this video preview of the future. Personally, I think this is awesome!
Is there a downside of all of this technology? You bet. First, if your salespeople aren't dynamic, passionate, animated, and memorable, then using and hiding behind this technology won't help their case. Second, even with the breakthroughs accomplished with this technology, some customers and clients will need to look your salespeople in the eyes and shake their hands before agreeing to spend money. No technology will ever replace that. Finally, if your salespeople suck at selling, they'll suck even more this way because most of this technology provides additional opportunities to make presentations and when your salespeople are presenting, they aren't asking questions, listening and uncovering their prospects' compelling reasons to buy from them.
(c) Copyright 2008 Dave Kurlan