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Objective Management Group Inc. Friday, November 21, 2008 1:48 PM sales personalities
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Many Recruiters Fear Sales Assessments

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I was forwarded an email that originated with from a colleague's client that read,
 
"...Many candidates are advised to not take on line sales assessments before at least a phone conversation."

Why do you think that is?

  • Recruiters don't believe in them?
  • Recruiters think they add an unnecessary step to the process?
  • Recruiters think they are smarter and can provide better insights than an assessment?
  • Recruiters feel threatened that they don't have total control when presenting the candidates?
  • Recruiters don't understand the assessments and don't want to be in a position where they must defend a finding?

You could probably make a case for any or all of those potential reasons but the real issue is this:

Most recruiters are in the business of selling sales candidates, presenting those candidates in the best possible light and hoping a client chooses one of their candidates.  OK so far.  But if their superstar candidate has to take a sales assessment, especially if it's Objective Management Group's Assessment, the candidate will be exposed and the candidate's ability or lack thereof to perform in that company will be revealed.  Take into account that in general, about half of the candidates screened by our assessment are not recommended for the position for which they applied.  For more senior sales positions, as many as 75% may not be recommended.That may help you understand the recruiter's reluctance to allow their candidate to the assessment.  After all, who is the recruiter looking out for - the client or the candidate?  Well, neither.  The recruiter looks out for number one.

I'll get a lot of flack over this article.  People will say that I'm unfairly characterizing recruiters as dealers of human flesh and that there are recruiters who not only use and pay for assessments themselves, but who guarantee the performance of the salespeople they place. I agree. If you must use a recruiter, use one of them! 

(c) Copyright 2008 Dave Kurlan 

Posted by Dave Kurlan on Fri, Aug 22, 2008 @ 12:28 PM

COMMENTS

I understand where you are coming from Dave but there is another side to this coin. 
 
I don't think recruiters "fear" assessments. I happen to agree with them that if the candidate is to take an assessment, it should be after a phone screen. Here is why... 
 
Sales people will interact verbally with their prospects. Tonality, grammar, diction and a great vocabulary are the cornerstones of effective communication. Taking an online assessment does not allow the hiring manager to judge any of these things. 
 
Also, there is something to be said for predisposition. If you take an assessment that points out all your flaws before I speak with you, it would only be human nature for me to concentrate on probing what I perceive to be your weak areas. That may cause me to miss what are your obvious strengths. 
 
Finally, in this age of technology, we communicate far too much in a non human manner. Mano y mano is still the best way to build a relationship. 
 
Just MHO and btw many of our clients use assessment quite successfully but where they insert them in the process has to make sense.

posted on Friday, August 22, 2008 at 2:06 PM by trish bertuzzi


@Trish - I agree with everything you said. 
 
But why waste time with candidates that will ultimately not be recommended? If we have the tools to filter out those who we know with 95% accuracy will not succeed at this company, or selling into this marketplace, or selling these products/services, why speak with them before we know that they will succeed? If we wait (a few minutes) until after the assessment indicates that they will succeed, we'll be talking to the cream of the crop instead of the whole partly infested crop. Who has that much time to waste today?

posted on Friday, August 22, 2008 at 2:22 PM by Dave Kurlan


Dave, we do a lot of recruiting and we screen every candidate. The candidates that do not want to be screened are eliminated from the process. We feel if they do not want to take the time to do the assessment they are not that interested and are curiosity seekers. 
 
 
 
We do explain to the client that we work for them and the candidate. Our purpose is to make a good match so the client and candidate are successful. 
 
 
 
When we talk with the candidate we explain that they have an advantage working with us over other recruiting firms because we use the OMG Screening process. We then know the candidate has the strengths, skill sets, the proper amount of hunter, qualifier and closing skills and match up to the compatibilities of the target company. Every single candidate we discussed this with was very impressed. Every candidate we have placed has been a home run. 
 

posted on Saturday, August 23, 2008 at 8:39 AM by Al Turrisi


@Al - you have the kind of rare recruiting philosophy that I admire and companies should use you when they need recruiting help! Keep up the great work.

posted on Saturday, August 23, 2008 at 8:54 AM by Dave Kurlan


Dave, it would be unfair for me to take all the credit. I have learned so much from you over the years. I can’t tell you how much you have contributed to my career, business and personal development. Thank you and thank you to the OMG staff.

posted on Saturday, August 23, 2008 at 9:06 AM by Al Turrisi


Recruiters are a pain. Most I've dealth with dislike assessments because they tend to discount too many of their recruits. A good client of mine in HR was a former recruiter who told me that the key to recruiting is to pad resumes to make everyone look like a good candidate. It's all about collecting the fee, then talking your way out of the fact that someone fails.

posted on Sunday, August 24, 2008 at 10:56 PM by Mark Peterson


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