Dave Kurlan is a top-rated speaker, best-selling author, sales thought leader and highly regarded sales development expert.
I hope you'll participate in a project I am working on called the Trust Project.
Believe it or not, salespeople get a bad rap. All it takes is one bad experience with a sleazy, lying, manipulative, high-pressure salesperson. All it takes is to be scammed one time. All it takes is to be pestered by an amateur. One bad experience and an individual's concept of salespeople is forever damaged.
But why? If you have a bad experience with another professional - a doctor, lawyer, accountant, architect, engineer, scientist, teacher, chimney sweep, carpenter, arborist, plumber, electrician, mason, consultant - you simply find yourself another professional rather than assuming that everyone in that particular field is unethical. Why do salespeople so often become the collective equivalent of the worst experience someone has ever had?
My hope is that the results of this project will change the way we evaluate and train salespeople in the future. I would like to collect enough data to produce the definitive report on why salespeople are trusted - or not - and by industry. In this way, perhaps we can identify - with the data to back it up - specifically which salespeople are least and most trusted and change the way those people are trained in an effort to overcome the reputations they have developed.
In order to do this, I'll need your help with just two things:
- Take this short survey yourself.
- Share it with anyone and everyone who has ever been sold anything.
We'll need thousands of completed surveys for the results to have teeth so I'm counting on your help.
Thanks so much,
Dave
