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Who Are Better Salespeople - Men or Women?

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Tom Peters said women are better salespeople than men.

I wrote that Objective Management Group has data that proves that a greater percentage of women are stronger than men.

Here is how that data breaks down:

In areas of motivation - Desire, Commitment, Money Motivated, Enjoys Selling, and Excuse Making, men and women are statistically the same.

In the area of Outlook - Women are slightly more likely to have a strong Outlook.

In a surprise finding, men and women are statistically just as likely to have any of the five major weaknesses we identify, including Need for Approval and the Tendency to Become Emotionally Involved. The same goes for Difficulty Recovering from Rejection.  The big difference though is in the severity of these weaknesses.  Men are three times more likely to have severe weaknesses than women!

Women are 50% more likely to have low self-esteem.

Tom Peters also said that (Woody Allen said that) 80% of success is just showing up.  Women are far more likely to show up in front of a prospect because they are 25% more willing to make cold calls than men. While we have no statistical evidence for the next statement, we believe that women are more effective getting an audience with their prospects.

Hunting and Closing skills are statistically the same but overall, women have more selling skills and strengths than men.

And finally, a man is twice as likely to have a Sales Quotient of greater than 130.  As a matter of fact, as the sales quotient gets higher, men make a stronger showing:

Sales Quotient over 140 70% male and 30% female.
Sales Quotient over 145 79% male and 21% female.
Sales Quotient over 150 80% male and 20% female.

The important thing to remember is this: if you interview 100 candidates, a quarter of the the top 26% will be women which translates into about 6 superior female candidates to go along with 18 top male candidates. 

So like I said in my previous post, a larger percentage of the females are stronger than the percentage of males that are stronger.  There you have it.

(c) Copyright 2008 Dave Kurlan

 

Posted by Dave Kurlan on Wed, Oct 22, 2008 @ 09:29 PM

COMMENTS

When hiring a sales person, the prejudices and expectations of the buying decision makers should be given strong consideration. Also, what does the profile of the most successful competitive sales people look like? Being purely objective, what's the ideal success profile look like?

posted on Thursday, October 23, 2008 at 8:26 AM by Mike Eagan


Thanks for the detailed info. Good to know when prospecting for new clients who have to sell there services.

posted on Thursday, October 23, 2008 at 9:16 AM by Ed Kleinman


Thank you.

posted on Thursday, October 23, 2008 at 11:34 AM by brian halligan


On behalf of FLIC www.femaleleaders.org), we would like to thank you for sharing this information! I've enjoyed Tom Peter's and remember engaging in his "walk about management" practices in the 1980's which really changed the way in which we managed. We're always looking for insightful studies and viewpoints. It's important to remember that as we all move forward as a business community, that we do not necessarily look for the differences between men and women, but we seek to determine the strengths of each individual and encourage people to use those strengths to move us forward. Thanks for sharing.

posted on Thursday, October 23, 2008 at 2:31 PM by Deborah Penta


It is heartbreaking to read this clear and analytical insight. I try to remind myself that very often life is much simpler that what it looks like when we try to explain the way it works. So, in my opinion women are better sales people because: 
- most decision makers in the selling process are men (merely sex appeal may be working here); 
- men seem to be more concerned about authority (keeping face even) rather than of getting things done; 
- women get more concerned about what happens now and may be more concentrated at the moment of sale, rather than getting busy wit strategic visions and plans. 
- women are better at running errands, following daily schedule, organizing; 
 
My intention is far from building a feminist defense. If women are not statistically better in sales, at least it is worth for a manager to reconsider possible opportunities. 
 

posted on Friday, October 24, 2008 at 4:08 PM by Teodora Angelova


Good article. I concur that women are better at most things. My wife is amazing. She "sells" children on making decisions they would rather not; she sells me on ideas AND ideals that make me uncomfortable; she upholds me to a higher standard than one I have held for myself; She gets more things done in a day than I do in a week - errands, activities, shipping, phone calls, working out, etc. Bottom line - women are better sales people because they are relational, and know how to juggle EVERYTHING.

posted on Monday, October 27, 2008 at 7:58 PM by John


I agree that women (in general) are much better salespeople. In my sales career, that has held true where I have worked.  
 
 
 
It's important to understand your industry and what works well, since the numbers don't always tell the whole story. It may also be true that men sell better in certain situations.

posted on Tuesday, October 28, 2008 at 8:22 AM by Bob Manard


I really don't think sales profession is gender based. 
 
 
 
If you do the right sales pitch you will be successfull (Provided if Customer is seriously looking to buy something)

posted on Friday, October 31, 2008 at 8:22 AM by Mahen


We have to deliniate the type of sales to which sex is seems to be better. Our prejudices may also be related to our ages. I am 60, so when women first started selling, they definitely got in the door quicker and gained more attention from the predominately men buyers. If there was no substance or technical skills, that advantage was soon lost. I am not sure that is the same today. Cold calling hunter related sales, men seem to be better. They take rejection more as a challenge then a rejection, especially if you make it into a game. Service type sales, which require listening, and follow up, women seem to have the advantage. In general women are more apt to ask question and listen better. I am not sure if women are better able to ask the tougher questions, which may be perceived as conflict. As a sales manager I found that men would not ask for help in handling a sales where there was confrontation, and a woman will immediately ask for help. That is not a weakness for women, just an observation. In the end, it all depends upon the individual, their values, and their general behavior.

posted on Saturday, November 01, 2008 at 10:41 AM by Allan Himmelstein


@Allan - I appreciate your comments Allan. Yours come from observations and common sense - a good thing. The distinctions made in the original article are based on data.  
 
For instance, you mentioned that as a sales manager men would not ask you for help. The key there is not necessarily men, it may be you. They didn't ask you for help but they may have asked someone else for help. So until we get an appropriate sample size of men and women and learn whether they'll ask sales managers for help and under what conditions they'll do it, we can't do anything more than guess.

posted on Sunday, November 02, 2008 at 10:26 PM by Dave Kurlan


Good points Dave, and I agree, we first have to look at ourselves as Sales Managers, and how approachable we are. I will be anxious to hear more when more data is available.

posted on Sunday, November 02, 2008 at 10:39 PM by Allan Himmelstein


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