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Cyclical Economy - What Does it Mean for the Sales Force?

  
  
  

Dave Kurlan is a top-rated speaker, best-selling author, sales thought leader and highly regarded sales development expert.

Cyclical. The first problem with cyclical is that I don't know how to spell it.  I suppose I could have also tried spelling it "cyclicle". That version got  red underlined in red in my blog editor too.  My next issue with a cyclical economy is making sense of it.  Here's my attempt:

Cyc - lic - cal

Cyc - First you get sick, don't want to go to work, can't handle another sales call with one of your salespeople taking stalls and put-offs because of the economy.

Lic - Then you lick your wounds, wonder if you should look for another career, but decide to stick it out.

Cal - That culminates in a recovery, where because you recommitted to sales excellence, you outsell your competition.

I know.  Stick to writing insightful, timely, thought leading sales advice.

(c) Copyright 2008 Dave Kurlan



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Posted by Dave Kurlan on Thu, Oct 23, 2008 @ 05:37 PM

COMMENTS

Interesting acronym. I'm a contrarian believing there is more to gain at the bottom of a cycle than at the top. At the top you should play defense, today we play OFFENSE. Smaller companies who are traditionally lean can gain market share from the big boys who are focused on cost cutting, downsizing, and the total disruption of their employee morale. Let's stop feeling sorry for ourselves and get aggressive

posted on Thursday, October 23, 2008 at 9:51 PM by Gary Silverman


@Gary - great comment. I hope you realized I was only funnin' around with this post - comic relief for me.

posted on Friday, October 24, 2008 at 10:30 AM by Dave Kurlan


Thanks, I was looking for someone who has kept a sense of humor. I'm glad I'm not alone. I agree with you, why should the economy ever be an excuse for poor performance. Answer this...I understand the CYC and the LIC but the CAL? Have a great weekend,G

posted on Friday, October 24, 2008 at 11:34 PM by Gary Silverman


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