awesome video of bill whittle, loved every second of it regardless of your politics ;)
Dave, I watched the video and am asking my question from sincerity without sarcasm.
Question: What is "the lesson on how objections should be addressed!"?
As you pointed out, the presenter is speaking to a conservative Republican audience. The audience loved it! But I didn't see or hear him answer a single objection that his audience would make. His audience already believed his conservative Republican message.
I am not of the conservative Republican persuasion. The first of the two "objections" he answered did the opposite of persuading me that his message made sense. My main reaction was thinking this: "This is mainly a stronger way of saying the same crap that didn't make anymore sense to me than when I heard it stated in different ways in the recent election. He's stating it so strongly and categorically that I am absolutely sure he either has no idea what the facts are... or he's doing the typical political thing that both parties do and is just BS'ing me and misstating and avoiding the facts."
The second subject was one in which I could not identify with raising the objection that he answered. His response, however, appealed to me as little (zero) as it appealed greatly to his audience.
Again, Dave, without sarcasm I'm asking what the heck I'm missing. I saw good examples of how to 'preach to the choir' (the people who already believe you), but I didn't see anything that helps communicate to people who are not already on board with what the speaker is presenting.
I'm sure I'm missing something, and I may be amazed at what I was missing. This is my honest reaction to the video and my question to you.
I figured I would hear from you pretty quickly.
The point was that both Romney and Obama went on the defensive and attempted to hide information, and confuse people with their spin on the facts and history.
In the clip, Bill handled the objections (in Romney's case - you're too rich and can't relate; and in Obama's case - Benghazi was a disaster) head on and aggressively took responsibility for what both were accused of. Hope that helps.
So many of us are too scared to meet the objection head on. And Bill handled this well.
And more to the point this was structured, bullet pointed and delivered convincingly.
Also, in a sales world where 90% of the value is not even put on the table, and where that value should include a slice of our values there is a lesson from the election.
Make sure you know what they want.
Put all the product out there (the day after decision day is too late)
Point them where the value lies
Close them don't stroke them
I agree that whether you are a candidate or a sales person, your client or party members need to know where you stand. You need to answer the questions asked of you and be clear and concise. I think the speaker in this video was defensive and shouldn’t have been especially when he spoke regarding Romney. Just answer, no need for the emotional details. When he answered for Obama regarding Benghazi he was more direct especially in what he would do as President. (more political with Obama’s answer but a direct clear answer). But then he was talking to conservative GOPers.
As I said your point is well taken and good examples. Nothing like 2 years of campaigning and windup not really sure where each candidate stood, what they really believed etc. Imagine if your selling and your pospect end up confused. You just lost a sale.
But then again Romney got 47% and lost his "sale".
I hear a lot of whining from that side and still wonder where we are headed. Off the cliff or not?
Time to work together for the good of the nation as a whole. Take the lessons learned and get better at what you do. Close the sale in the future.
Just so you know the Bill Whittle link comes up as no longer available.
Thanks for the heads up Doug - I'm looking for an alternate site with that video right now.