The Voicemail Message with Everything but the Kitchen Sink

Posted by Dave Kurlan on Thu, Apr 18, 2019 @ 18:04 PM

kitchen-sink

This week I received a voicemail message from a salesperson that literally included everything but the kitchen sink.  I don't recall listening to a voicemail that sounded like this before.  I don't think voicemails like this are effective.  I don't like voicemails like this.  

The most interesting thing about this voicemail is that even though I don't recommend it, if you leave it for enough of the right people, it will probably get one of out twenty-five prospects to raise their hand in much the same way that a marketing email might get someone to raise their hand and ask for help 1/10th of 1 percent of the time.

My description of the voicemail doesn't do it justice.  Listen to it here

I'm surprised he didn't offer catering, dog-walking, house-sitting, fish-feeding, or massage.  Seriously, the reason that some prospects will raise their hands and call back are that he rattles off so many services, that one of those services is bound to be something that someone, somewhere, will need, especially if the message gets delivered to enough people.

This is a good example of what hard work looks like.  The message wasn't targeted or effective, but if you make enough calls, and cast a wide enough net...

I wrote an article with my 10 rules for sending a good email and similar to the rules of that article, a good voicemail message is very targeted, provides less, not more information, and in a perfect world, provides little more than a name and phone number.  But even the name and phone number voicemail that I teach is usually delivered incorrectly by salespeople who forget or ignore that the approach requires context.

Just remember that even a clock with a dead battery is correct twice per day.  There is more than one way to get the job done and if you belong to the outwork everyone club, this approach could work for you.

Image copyright iStock Photos

Topics: Dave Kurlan, cold call, best cold calls, voicemail, best sales email

Cold Calling Example - Best and Worst in a Single Sales Call

Posted by Dave Kurlan on Thu, Sep 22, 2011 @ 06:09 AM

voice mail messageToday I received the best and worst sales cold call ever - all from the same salesperson.  It started with a voice mail where he expertly left his name, number and not much else - so I had to call him back.  Just like we teach it.  That was the good part.

I called him back - the same day - and here is the transcript:

Him: "Hello?"

Me: "Hi Peter, it's Dave Kurlan, returning your call."

Him: "Hi Dave.  Is this the best number to reach you at?"

Me: "Yes."

Him: "Is it OK if I call you back at this number?  I'm on the road and don't have a headset right now."

Me: "Yeah, sure."

So here's a salesperson, making a cold call, he gets the CEO to return his call and then won't talk with him!  Do you think he's going to get a 2nd chance?

I could have asked him what it was about, why he called, what he was selling (or buying), but he showed a lack of respect for my time.  I wasted my time returning his call.

He did call back later but he already had his chance and  I decided not to give him another one.

Your salespeople will only get a small percentage of their messages returned but for when they do, make sure they are offering their prospects value on that call.  Their messaging must be in the context of helping rather than selling and they must be able to overcome the resistance that is sure to be present with a blind returned call.

Salespeople waste a tremendous amount of time cold calling so when they actually connect with prospects it is crucial for them to be animated, positive, memorable, engaging and effective.

Topics: Dave Kurlan, Sales Coaching, cold calls, voice mail messages, worst cold calls, best cold calls

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Best-Selling Author, Keynote Speaker and Sales Thought Leader.  Dave Kurlan's Understanding the Sales Force Blog earned a medal for the Top Sales & Marketing Blog award for six consecutive years. This article earned a Bronze Medal for Top Sales Blog post in 2016, this one earned a Silver medal for 2017, and this article earned Silver for 2018. Read more about Dave.

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