I finished reading Game 7 - Ron Darling's book on the final game of the 1986 World Series, and I'm half way through Shoe Dog - Nike creator Phil Knight's memoir. They're similar books because each devotes so much ink and analysis as to how their own thinking and beliefs - both positive and negative - shaped their actions and outcomes. Read them and imagine sales instead of baseball and entrepreneurship, and both books will help shape the ideal thought process to support selling! I highly recommend both books. I wrote a lot about beliefs in selling in both Mindless Selling and my best-seller, Baseline Selling. As a matter of fact, when Objective Management Group (OMG) measures this, only 45% of the sales population have 80% or more of the possible supportive sales beliefs and only 6% (elite territory) have better than 87% of the possible supportive sales beliefs!
We're half way through 2016 and I've posted 60 more articles to my Blog. I used to measure the effectiveness of an article by the number of reads, but these days, that's more a measure of whether the title or first sentence successfully got a reader to click through. Today, I think a better measure of an article's overall impact is the number of LinkedIn shares it receives. As I usually do every six months, I listed the top ten articles from January through June ranked by LinkedIn shares. Chances are that you didn't read them all so here goes:
While those were the most shared, there are a couple that should have been shared more often but weren't: