selling to purchasing
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How to Get Your Sales Message to Resonate Every Time
- November 16, 2015
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
This is an article about getting your sales message to resonate – every time. However, before we can discuss that, I need to share a current, real world example. So bear with me.
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View From the Top – When Salespeople Call on Purchasing
- February 19, 2013
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
The single question that salespeople ask more than any other is, “When I’m with Purchasing, they don’t seem to have a compelling reason to buy and don’t care about our value-add. What can I do?” I’ll answer that question shortly. First, I have an analogy to help you see it from my perspective.
Take an elevator up at least 20 floors in Manhattan and immediately you’ll notice that the view from the top is mostly yellow – a sea of taxis mixed in with some limos and buses. From high above Manhattan, I saw these comparisons:
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Why Most Companies are Struggling to Grow Revenue
- April 25, 2012
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Dan Perry, writing at Sales Benchmark Index’s Sales Force Effectiveness Blog, wrote that “The single biggest problem with sales today is sales reps are mismatched to the buyer. They think like a sales rep and not like a buyer.”
Well, Dan, I don’t agree and I have the statistics to back me up.
