What makes a sales culture great?  Is it the people, the expectations, their accomplishments, the leaders, the effort, sales selection, training, coaching, enthusiasm, commitment, motivation, focus, goals, or luck?

Companies invest significant time, money and effort creating and nurturing their overall culture.  Unfortunately, I rarely hear much about the importance of a company's sales culture.

CEO's often lack sales experience, so creating a great sales culture is a common challenge and they usually lack the attention and time required to create a sales culture of excellence.  In the video below, I discuss what a great sales culture should look like and suggest some ways that could help you determine if you have a great sales culture.