I guess you could say that I'm not adverse to plugging something that works. I'm at Alta waiting for our hosts to wake up (I'm still on Eastern Time). So, I'm catching up on some reading.

Brian Halligan, CEO of Hubspot, (as if the whole world doesn't know that) shared his 2010 Marketing Wish List a few days ago. It's a great list and you'll get value if read and think about what he's saying. I want to accentuate #8. Brian writes,

I want to combine that thought with the Three Tips that Hubspot's Vice President of Sales shares in this video.

So, what's the point? Most of my associates have written about developing a sales culture. To me, Brian and Mark's comments show the pretty neat blend of a marketing culture with a sales culture at Hubspot, but they worked at it. So, here's my three sales tips that every Hubspot customer can and should read.

1. Do it right! Work with a Hubspot partner. Work with the Hubspot tech folks. Hang with the Hubspot junkies. We at Kurlan have been a Hubspot customer and evangelist almost since the beginning. They want you to succeed!
2. Develop your sales culture. 'Give me the lead and I'll make time for it.' is not a sales culture. You'll miss good ones. You'll waste time with unqualified leads. Marketing doesn't sell. It tees the lead up, but like all good batters, you have to know when to swing.
3. Pete Caputa is the Partner Certification Manager at Hubspot. He is also one of my best centers of influence. Why? I think that he believes that if you want to maximize sales, you need three things in your corner. A Hubspot account, a Hubspot partner and a sales development expert that gets and likes Hubspot......

but, don't take my word for it. Ask Brian, Mark, Pete, or your Hubspot partner.

Incidentally, I'm back from Utah late Wednesday, so if you'd like to talk, send me an email. I'll reply on Thursday or Friday.