COMMENTS
Interesting insight. As a telecom sales rep in the mid 90's, I remember (so does my former sales manager) my screensaver shouting in bold letters
"Massive Action = Massive Reaction." Surely the higher activity yielded some good results.
However, with the advancement of technology and a change in consumer buying behavior, energy devoted toward quality vs. quantity of prospects seems much more effective. Thanks for sharing this and I look forward to learning from you.
Btw, make sure to drop a suggestion to Alta to get with the program and allow snowboarding on their sweet mountain. ;)
Good comment. Remember dial-up? We used to complain about 56K connections. I remember once being on a connection that was 14.4K. Today, we can get multiple Gig connections and that gives us more access. Does that mean that we have to read everything on the web? Of course not. So, we browse, qualify and go deep on the stuff that we like. Same thing in selling. Browse, qualify, go deep if it makes sense.
As for the snowboarding suggestion - Time for your to meet Mark's brother, Matt. We're staying with him. I'll let you and he discuss the sweet mountain and snowboarding.
Click for his blog.
Very good points as usual, Rick and excellent information for Sales from HubSpot. These guys really get it, Inbound Marketing really works. If it didn't, HubSpot would not be growing at the rate it is. Loved Brian's wish list... probably more than the PR folks who read it and Mark's tips were right on.
Thanks for the comments, Rick. Your continuing support is appreciated.
While I do see every HubSpot cusotmers every day who are made successful by working with a HubSpot partner, we do have many customers who do inbound marketing well without a HubSpot partner helping them. (OMG is an example.)
I will continue to refer people to OMG if they need help with sales. Generating an inbound lead is only a part of the battle of growing any business. Sales process, great salespeople with constantly improving sales skills is critical!
When companies get all 3 things right, they are in the driver's seat.