I just read Seth Godin's article, What's expected vs. what's amazing.

His last relevant point was,

"You can raise the bar or
you can wait for others to raise it,
but it's getting raised regardless."

That got me thinking.

Three questions:

1. Have you given your salespeople the latest, leading edge tools to help them be amazing?
2. Have you hired "A" players that are amazing without the lastest technology?
3. Have you given the latest technology to your "A" players anyway?

That's amazing!...............today.

Tomorrow, it'll be expected and ordinary and eventually boring and passe.

Staying amazing is really amazing!