I've got three blog topics in my head.

"LinkedIn Boo-Boos"

and

"How to Lose Your Stake Holders, Best Customers and Evangelists"

will come later, tonight it's "Why sales training won't work".

"I didn't come here to learn anything. I just want to be told that I'm doing it right."

"Oh, that's easy for you to do, but I could never do that."

"I just want to know how low my price has to be."

"I've got lots of people that have promised to buy, I'm just waiting for them to say, 'Yes.'"

"I've got a great product and I know everything about it. I just need some tricks for closing time."

"Prospects lie and there's no way around it."

"I just need to write better proposals."

"I'm a natural born salesman. Everybody says that I have the gift of gab."

"I don't need to prospect. I close everybody that I sit with. I just need to sit with more people."

"Product knowledge is everything."

"I'm a networking animal. Everybody knows who I am, what I do and will send me referrals."

OK. Rick here. When we start working with someone, we first have to learn what our client believes that's gonna get in the way of us helping them. Have you figured out why each of the beliefs above could be a roadblock? Can you think of any others? Leave it in the comments.

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