A few weeks ago, Matt Bertuzzi posted a question on LinkedIn. It reminded me about this Marketing vs. Sales blogversation. Here's my answer.

"Why does a business exist? To sell! Whatever product or service we deliver, we are in the business of identifying, acquiring and retaining customers. In other words...to sell! Consequently, I submit that all functions within a company are there to support sales. Very strong rainmakers are capable of generating their own leads and don't need anyone, let alone a department to help. It's only when salespeople can't do it all that they need the help. So, the answer is marketing, because if sales could do it, they'd already be doing it."

What was so hard about that?