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The Importance of Word Choice

Posted by Rick Roberge on Tue, Jul 07, 2009 @ 05:58 AM
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Do you speak in your prospect's language? Do you use words that they use and understand? Hubspot's Website Grader will tell you whether you write at the college level or elementary school level (like my blog). Are you smart enough to communicate in such a way that more people understand? Are you humble enough to use your prospect's everyday words?

Do you use error or mistake? smart or intelligent? recession or economic downturn? sales or business development? trait or characteristic? marketing or sales? Are each of these pairs truly interchangable in all situations with all people?

Do you use abbreviations? I was recently playing cards and drinking with 7 others. A nurse (one of the seven) suggested (I don't remember why.) that an "MI was the best way to go." Most of the people at the table (college educated adults) didn't know that MI meant "myocardial infarction". Nor did they know that a myocarial infarction was a "heart attack". Do you use any abbreviations in your sales or networking activity? Are you sure that everybody understands them the same way you do? Going back to the mi example, myo-whatever doesn't even make the first page of Google. Speaking of misunderstanding abbreviations, check out the third link on the Google page. I thought "DNR" stood for "Do Not Resuscitate". (Couldn't that have meant, "Do Not Revive"?)

I hope that you found this article useful and interesting. It's my way of saying,

"Happy Birthday, Hubspot!"

 

COMMENTS

Word choice is one of my favorite hobbies! This post is right up my alley! Or, Semantics is my life! This was right in my wheelhouse! 
 
 
 
I do all my writing in Microsoft Word. If it is a document to be published or widely distributed, I always run the readability check. I try to be sure that the "Flesch-Kincaid Grade Level" is at or below 9. This makes it sure that my audience will be able to read comfortably, and absorb my message without having to concentrate too hard.

posted @ Tuesday, July 07, 2009 7:15 AM by Rob Jewett


Great article, Rick! Word choice is absolutely important. In addition to speaking at the level of your audience, it's important to know when word choice may be unintentionally offensive too. My husband was called out by a friend of ours who pointed out his use of "you people," was often considered offensive. Another colleague of mine was called out for the term "call a spade a spade." 
 
 
 
Especially with e-mail and blogs, we can never be too careful about the words we choose.

posted @ Tuesday, July 07, 2009 7:54 PM by Trish Wooldridge


One of the most valuable lessons I've learned is to "watch your language". I was working with a youth group and the outgoing leader of the group offered this advice...I'v never forgotten it. Since communication is an exchange of ideas, it is important to first crystallize your thinking and then to put that idea forward in the best way possible. Today there are many options for communicating including tradional verbal and nonverbal methods as well as a plethora of electronic stylings. Now more than ever it is imperative to "watch your language."

posted @ Wednesday, July 08, 2009 6:54 AM by Regina Leduc


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