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Sales Training That Sticks—Built on What the Data Says Works

Gain a framework you can trust, backed by millions of sales evaluations and tied to measurable outcomes.

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You're Responsible for Results—Now Get the Tools to Drive Them

You know the pressure: hit the number, coach the team, fix the pipeline. But how do you pinpoint exactly why some reps struggle while others succeed?
This workshop, offered through Objective Management Group (OMG) - the gold standard of sales assessment, evaluation, and insights - gives you a proven, practical framework to assess and develop your team based on the 21 core sales competencies that actually predict performance.
No fluff—just data-backed insights and real-world strategies you can apply immediately.
Whether you’re onboarding new reps, managing underperformers, or trying to level up your entire team, this session helps you lead with clarity and coach with confidence.

Learning Objectives:

You Receive:

  • Understand what makes hiring and managing salespeople fundamentally different
  • Use sales competency data to drive long-term performance improvements
  • Predict sales success with OMG’s 21 Core Sales Competencies framework
  • Identify strengths, gaps, and development opportunities across your team
  • Manage, coach, and train more effectively using competency-based insights
  • Your personalized OMG Sales Insights Report ($525 value)
  • 30-min personalized debrief of your results with a coach or OMG Partner ($250 value)
  • Free OMG Sales Insights Report to use on a client or colleague of your choice following workshop completion
  • Access to OMG's 21 Competencies E-Learning module ($1,000 value) and OMG Knowledge Base
  • Dedicated OMG Certified Partner to help you implement a successful evaluation and training program

Workshop includes CECs through the associations below

Seats are limited—unlock $2,300+ in value and elevate your sales strategy.

The countdown is complete

$1,499 $1,459

Early Bird Pricing Ends July 18th!

Questions about OMG's 21 Core Sales Competences Workshop? Submit your information and we'll follow up with you.