Suggested Reading


Dave's best selling book, Baseline Selling re-emphasizes the basics of salesmanship in a fresh and applicable framework, with extremely actionable and useful insights designed to help salespeople "touch all the bases" without over complicating the process. This book is a must read if you are in the selling profession or have any need of selling skills. 

"Best ideas... most effective techniques... straight-forward methodology that sales people can easily recall when under fire." -- Bookwire

"4 STARS... the book is a home run... If you love baseball and you sell... this book is a must." --



Mindless Selling provides an entertaining look at what prevents many salespeople from achieving success. It helps define the process for overcoming obstacles that stand in the way of success and is a must read for salespeople and sales managers interested in improving sales effectiveness



Frank Belzer, Sales Shift, selling, sales, Inbound Marketing, sales development, sales training


Sales Shift: How inbound marketing has turned sales upside down making it more difficult and more lucrative at the same time 
Frank Belzer draws on his years helping marketers and sales people work together and shares these skills and insights regarding the monumental shift taking place in the way that people buy.  The way we sell has been forever transformed by the way people buy.  The idea that selling has changed is not new – what is new are the approaches, techniques and overall philosophy described in sales shift.  If your company is looking to stay ahead and compete in this new world of selling - this is a great read and a must have for any business Library. 


Mastering the World of Selling


Of the 17 million people in the U.S. who are involved directly or indirectly in sales, many repeatedly acknowledge facing four major challenges:

  1. No prior sales education or training
  2. Lack of formalized sales training, resources, and methodologies provided by their companies
  3. Due to the recession and downsizing era, lack of 12-18 month professional sales training for new hires provided by Fortune 500 companies
  4. A consistent struggle to keep their sales force, distributors, manufacturers reps and affiliates motivated and focused on effectively selling their products and services

Mastering the World of Selling helps companies and entrepreneurs overcome these four major obstacles with candid advice and winning strategies from the leading sales trainers and training companies in the world.


Stepping Stones to Success


InStepping Stones to Success, experts share strategies for mastering business, life and relationships. 






Death of 20th Century Selling


Sales Horror Stories! What can you learn from salespeople who crash and burn in front of prospects? Laughter and a serious lesson: Buyers are changing and you must adapt your selling strategies to keep ahead of the competition.  Read about it in The Death of 20th Century Selling.


101 Ways


In 101 Great Ways to Improve Your Life, you'll find inspiring essays from experts who provide some great advice on topics ranging from personal finance to dealing with emotions.