Frankie Valli and Jersey Boys Metaphor for Recession Worn Companies

Posted by Dave Kurlan on Mon, Sep 14, 2009 @ 09:09 AM

You'll have to read this entire article to connect all the dots - it starts out somewhat off topic.

The Broadway shows All Shook Up, featuring the music of Elvis Presley, Movin' Out, featuring the music of Billy Joel, and Mama Mia, featuring the music of Abba, were all very enjoyable, fun evenings, but the stories were contrived to fit the music. Like so many sales calls I've been witness to, the presentations (shows) were created to fit the product (music) because they didn't have a good story that stood on its own.

Jersey Boys, the story of Frankie Valli and the Four Seasons, is a true story - a dark, bittersweet story of their rise to fame and the never-ending adversity that Frankie Valli had to overcome throughout his life.  No need for a contrived story here because the real story was so riveting.  Add in the absolutely incredible singing and it was a more enjoyable, memorable experience than seeing Frankie Valli in concert.  

Which brings me to the point:  Is your company's story memorable, riveting, powerful or relevant? How much adversity has your sales force overcome?  How strong is their character?  Are they so hell bent on success that they will truly do whatever it takes to succeed?

Frankie Valli had a bad guy - an honest to god felon - as his band leader in the hay days of the band.  Franki ended up taking on $1 million worth of the thug's debt at a time when the band was flat broke as a result of the gambling and mismanagement of Tommy the thug.  Frankie's song-writing partner literally had to write hit songs.  They had to play where ever they could get a booking.  As we watched the show, I couldn't help but think of the similarities to so many businesses in the past 18 months.  They were broke, in debt, experiencing declining revenue, and faced with adversity and challenges - just like Franki Valli.  But how many of those executives, and their sales forces, while refusing to quit, dug in deeper, worked harder, smarter and more effectively?

fittingly, one of the Four Seaons' hit songs was Walk Like a Man.

(c) Copyright 2009 Dave Kurlan

Topics: Dave Kurlan, Salesforce, Sales Force, jersey boys, frankie valli, adversity, commitment

Subscribe via Email

View All 1,850 Articles

About Dave

Best-Selling Author, Keynote Speaker and Sales Thought Leader,  Dave Kurlan's Understanding the Sales Force Blog has earned medals for the Top Sales & Marketing Blog award for nine consecutive years. This article earned a Bronze Medal for Top Sales Blog post in 2016, this one earned a Silver medal for 2017, and this article earned Silver for 2018. Read more about Dave

Email Dave

View Dave Kurlan's LinkedIn profile View Dave Kurlan's profile


Receive new articles via email
 to the Blog on your Kindle 



Most Recent Articles


Vendor Neutral Certified 100 SalesTech Vendor Objective Management Group

Sales & Marketing Hall of Fame Inductee





Top 50 most innovative sales bloggers


Hubspot Top 25 Blogs





Free Tools

Sales Process Grader

Sales Candidate Assessment Free Trial

Sales Ghost Calculator

Sales Force Grader

Sales Hiring Mistake Calculator

FREE Recruiting Process Grader