The Salesforce Blog published a new article of mine today - Read How to Create Perfect Sales Conditions.  It's really an article about how to use tools and efficiency to increase your focus and sales.  Speaking of efficiency, Kyle Dougherty, from Prialto, sent me this very cool video today.  Talk about a tool that helps you to be efficient!

Some people have efficiency in their DNA.  Matt Heinz wrote this article for the Hubspot Inbound Sales Blog, asking whether great salespeople are born.  I usually like what Matt writes, but I take issue with this particular article because the science just isn't there for what he wrote.

Compare that article with this article on the same subject.  Or this article, or even this article.

Science has a lot to say about sales selection!  And there's plenty of science available for us to make sales selection more effective, more consistent and more efficient.  

And that returns us to where we began this article - efficiency.

Efficiency and effectiveness are choices.  Do things the same way as always and sometimes get it right; or do things in the best possible way and nearly always get it right.  As always, the choice is yours.