Seth Godin treaded on my turf (I love when he does this!) again by posting the two reasons why people say no to your idea.  Only two?

Seth's two: "It's never been done before". "It's already been done before".

Here are ten more that you and your salespeople have to deal with when blazing a trail for your new product or service:

• They don't like you.
• They don't like the way you pitched them.
• They don't like your model.
• They don't like your pricing.
• They didn't appreciate being interrupted right now.
• They don't like the idea.
• They don't like your company.
• You sucked.
• The timing isn't right.
• They aren't the right person to pitch to.

Make sure your salespeople are prepared for these scenarios - not so they can handle them when they come up, but so that they can prevent them from coming up!

Thanks for beginning the topic Seth.

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