Preparing for Sales Training - Becoming Change Ready

Posted by Dave Kurlan on Thu, Sep 23, 2010 @ 06:09 AM

I just took a talented group of salespeople through three days of training.  Perhaps you've been in a situation just like that at some point.  There are several ways this group can approach integration, application and execution at the end of the training.

  1. "This is great!  Starting today, this is exactly what I'm going to do."
  2. "That information was overwhelming!  I need to study it, practice it, examine its potential fit and set a goal for applying the part I agree with at some point in the future."
  3. "That was very interesting.  I'll begin to apply pieces of it - the pieces I'm most comfortable with - and see what happens."
  4. "What a waste of time.  Nothing new. I'm not changing a thing."

Which would you do?

Which would your salespeople do? 

Different people will react in different ways.  So how would you like them to react? Which ones would react the way you want them to and which ones would react the wrong ways?  If you have training in your future and you want the training to be effective, how will you prepare your group so that they are change ready?

While a tremendous part of training effectiveness is the responsibility of the trainer, trainers are only as effective as the group is receptive.  Even with a receptive group, you must prepare them in advance for the 4 possible outcomes above and make it clear that outcomes 2-4 are not acceptable options for you.

[Update] - This article is continued here...

Topics: Dave Kurlan, sales training, change ready

Subscribe via Email

View All 2,000 Articles published by Dave

About Dave

Best-Selling Author, Keynote Speaker and Sales Thought Leader,  Dave Kurlan's Understanding the Sales Force Blog earned awards for the Top Sales & Marketing Blog for eleven consecutive years and of the more than 2,000 articles Dave has published, many of the articles have also earned awards.

Email Dave

View Dave Kurlan's LinkedIn profile View Dave Kurlan's profile


Receive new articles via email
 to the Blog on your Kindle 



Most Recent Articles


Top 50 Sales & Marketing Blogs 2021

Sales & Marketing Hall of Fame Inductee

Hall of Fame

 Hall of Fame


Top Blog Post

Expert Insights

Top 50 most innovative sales bloggers


Top Blog

Hubspot Top 25 Blogs


2021 Top20 Web Large_assessment_eval