Do You Have a Sales Process?

Posted by Dave Kurlan on Thu, Jun 07, 2007 @ 19:06 PM

Today I was speaking at the Old Mill Inn in Toronto and a CEO asked a question about sales process.  Most companies don't have formal sales processes but some companies think they do but really have a list of milestones.  How can you tell whether you have a sales process or a number of milestones?  You can map them!

Draw a baseball diamond and, as seen in yellow in the image below:

1st Base is a first appointment.
2nd Base is when that opportunity becomes a prospect
3rd Base is when the opportunity is totally qualified
You present your needs and cost appropriate solution between 3rd and Home.
Home is when you score.

Next overlay your steps/milestones onto the baseball diamond according to where they would belong in this timeline - an evolution of an opportunity as it goes from suspect to prospect to qualified to closed. In the sample below, the sample company's seven steps are shown in white.

Map 1

If, like so many companies, there is a gap between one or two bases, as shown above, you have milestones.  If each base path is filled with steps you probably have a process.

Most companies have a big gap between 1st and 3rd base, the areas where the actual selling takes place.  If that's the case for you, that's where development (shown in blue) needs to take place as seen in the next map. 

Map 2

© Copyright 2007 Objective Management Group, Inc.

Topics: coaching, accountability

Subscribe via Email

View All 2,000 Articles published by Dave

About Dave

Best-Selling Author, Keynote Speaker and Sales Thought Leader,  Dave Kurlan's Understanding the Sales Force Blog earned awards for the Top Sales & Marketing Blog for eleven consecutive years and of the more than 2,000 articles Dave has published, many of the articles have also earned awards.

Email Dave

View Dave Kurlan's LinkedIn profile View Dave Kurlan's profile


Receive new articles via email
 to the Blog on your Kindle 



Most Recent Articles


Top 50 Sales & Marketing Blogs 2021

Sales & Marketing Hall of Fame Inductee

Hall of Fame

Top 50 sales blog - TeleCRM

 Hall of Fame


Top Blog Post

Expert Insights

Top 50 most innovative sales bloggers


Top Blog

Hubspot Top 25 Blogs


2021 Top20 Web Large_assessment_eval