What's the Difference?

Posted by Dave Kurlan on Wed, Jul 13, 2005 @ 22:07 PM

Today I was asked the difference between coaching and mentoring and I think this is a great topic that all managers, from field level up through the executive team must understand. This is only my opinion and I feel very strongly about this. Ask someone else and they might tell you that coaching and mentoring are the same.

Mentoring is when one agrees to be an individual's mentor; a wiser, more experienced, successful, and probably older guide to life, business, career or hobby. The mentor provides this guidance only when asked and often acts as a sounding board for the less experienced but eager learner.

Coaching is the process of consistently force feeding skills, lessons learned, and action plans to those who require coaching. It is performed whether or not the student wants it and should be provided through the context of pre-call strategizing and post-call debriefing.

When we evaluate a sales organization, one of the many areas that we explore is the area of coaching, determining whether management is effective at coaching as well as whether they invest enough time in coaching. How much time should be spent on coaching? A dedicated manager should find himself engaged in coaching activities about 25% of the time.

(c) Copyright 2005 Objective Management Group, Inc.

Topics: Management, assessment, Lessons

Subscribe via Email

View All 1,850 Articles

About Dave

Best-Selling Author, Keynote Speaker and Sales Thought Leader,  Dave Kurlan's Understanding the Sales Force Blog has earned medals for the Top Sales & Marketing Blog award for nine consecutive years. This article earned a Bronze Medal for Top Sales Blog post in 2016, this one earned a Silver medal for 2017, and this article earned Silver for 2018. Read more about Dave

Email Dave

View Dave Kurlan's LinkedIn profile View Dave Kurlan's profile


Receive new articles via email
 to the Blog on your Kindle 



Most Recent Articles


Vendor Neutral Certified 100 SalesTech Vendor Objective Management Group

Sales & Marketing Hall of Fame Inductee





Top 50 most innovative sales bloggers


Hubspot Top 25 Blogs





Free Tools

Sales Process Grader

Sales Candidate Assessment Free Trial

Sales Ghost Calculator

Sales Force Grader

Sales Hiring Mistake Calculator

FREE Recruiting Process Grader