Winning Sales Strategies Communicate Value

Posted by Dave Kurlan on Tue, Oct 07, 2008 @ 16:10 PM

Last week I was a seminar panelist that took place in a Virtual Trade Show - very cool!  I was joined by Mike McCue, Editor in Chief of Sales & Marketing Management Magazine, and Lee Salz, CEO of  The seminar was called Why Winning Sales Strategies Communicate Value and Losers Cut Price.

I thought the seminar was quite good. Mark covered trends, Lee covered positioning/strategy and I covered tactics/process. It was almost as if we had planned it that way, even though we never even compared notes.

The seminar ran 60 minutes and you can watch it on demand right here.

(c) Copyright 2008 Dave Kurlan

Topics: sales process, Sales Tactics, sales strategy, selling value, upholding price

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Best-Selling Author, Keynote Speaker and Sales Thought Leader,  Dave Kurlan's Understanding the Sales Force Blog has earned medals for the Top Sales & Marketing Blog award for nine consecutive years. This article earned a Bronze Medal for Top Sales Blog post in 2016, this one earned a Silver medal for 2017, and this article earned Silver for 2018. Read more about Dave

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