Salespeople Must Use & Embrace Life's Most Embarrassing Moments

Posted by Dave Kurlan on Thu, Sep 27, 2012 @ 11:09 AM

embarrassedCan you remember that time, back in school, when you did something so embarrassing that you wanted to run away and hide forever?  Of course you do - it was all about you.  But I will wager any amount of money that you are the only one who remembers.  The others who were there that day and anyone you might have told have long forgotten.  It - wasn't - about  - them.

The same phenomenon applies to selling.

You and your salespeople have made dozens of horrible, embarrassing calls to prospects and companies.  While you and your salespeople remember your act of extreme failing, the prospects don't.  They wouldn't remember you, your salespeople or your horrible attempts if their lives depended on it.  Doesn't that mean you could try again and nobody would be the wiser?

Why not make it next month's initiative?

With prospects whom you thought you'd never call again:

  • Prize for most conversations,
  • Prize for most (qualified) meetings scheduled ,
  • Prize for most opportunities entered into the pipeline,
  • Prize for most accounts closed/opened/sold,
  • Prize for the largest sale and/or
  • Prize for the first sale.
Everybody wins!

They won't remember.  Treat it like a first call.

Topics: Dave Kurlan, sales management, sales targeting, sales prospecting, sales incentives, sales contests

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Best-Selling Author, Keynote Speaker and Sales Thought Leader.  Dave Kurlan's Understanding the Sales Force Blog has earned medals for the Top Sales & Marketing Blog award for eight consecutive years. This article earned a Bronze Medal for Top Sales Blog post in 2016, this one earned a Silver medal for 2017, and this article earned Silver for 2018. Read more about Dave.

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