Yesterday, I posted this article about why sales cold calling is so bad. One of my readers asked what I would recommend to make the calls more effective. I've written a lot of articles about cold calling more effectively, so I have linked to fourteen of those articles below.
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As long as we are talking about books on selling, these are links to articles on my Baseline Selling site which provide instructions for making more effective cold calls :
These blog links are to articles right here about cold calling: