I'm exposing myself to criticism again today.
It seems that each time I use a political example, I'm attacked for making a political statement. However, I never made a political statement on this blog and never will. I simply use examples, from both sides, to illustrate sales lessons. If you don't need proof, scroll down to the last 2 paragraphs for today's examples.
If you need it, I'll offer some proof that I don't make political statements. As you read these, ask yourself whether I'm taking sides or simply pointing out good and bad things the politicians do and subsequently apply those lessons to selling. Exactly 8 (including today) of the 985 articles, which I've posted to date mention politics or a politician. By my count, 3 were favorable for Obama, 1 for Ann Romney and Chris Christie, 0 for Mitt Romney, and 3 that were unfavorable for Obama. Can't get any more balanced than that!
Sales Force Lessons from Gates, Crowley and Obama
Obama and McCain - Competing Salespeople Fighting for the Big Sale
Obama and Friends on Stage - Implications for the Sales Force
Did President Obama Do More Damage to the Image of Salespeople?
How Dan Pink, The Heaths, George Steinbrenner and Kurlan Might Prepare Your Sales Force for Change
Two Keys to Selling Success from Ann Romney and Chris Christie
10 Keys to Solving the Sales Performance Issue
Examples of Addressing Objections
With those examples out of the way, now I'd like to share a 10-minute video clip of Bill Whittle. This is NOT a political statement on my part. I'm simply sharing HIS two examples of how Romney and Obama should have responded to their critics. Bill's speech is to a conservative Republican audience. Forget the politics. It isn't about that for me. Just get the lesson on how objections should be addressed! The point was that both Romney and Obama went on the defensive and attempted to hide information, and confuse people with their spin on the facts and history.
These are GREAT examples!!! In the clip, Bill handles the objections (in Romney's case - "you're too rich and can't relate"; and in Obama's case - "Benghazi was a disaster") head on and aggressively took responsibility for what both were accused of. While it is still advisable to ask questions to better understand the objection, at some point either the original objection or the newly uncovered concern must be addressed. It doesn't get any better than this. It's worth the 10 minutes that it will take to watch.
Thanks to Rocky LaGrone for passing the clip along to me.