I wanted to let you know about a new book hitting the shelves today.

Most of the books that are written about great customer experiences only cite best practices by large, well-known B2C companies like Amazon, Apple, Starbucks, and Zappos. You know how I feel about studies that only cite big companies... 

Here at Understanding the Sales Force, we discuss mostly B2B relationships which are far more complex than B2C relationships. 

Jeb Blount, a leading expert on customer experience and account management, just published the new book, People Love You: The Real Secret to Delivering Legendary Customer Experiences.

People Love You will show you:

• How to make your customers happy,
• What to do to keep your customers from defecting to competitors,
• Ways to get customers to buy more every year,
• The secret to getting customers to love you and
• How to deliver a great experience for every customer.

One of my clients lost just one customer and that loss was so significant for them that it meant layoffs, a plant closing, and the threat of bankruptcy.  Account managers are usually responsible for holding these relationships together.  In People Love You, you'll gain the insight, knowledge, and tools that you need to serve and engage customers in a way that will tie them to you, your brand, product or service.

Get your copy today!  You'll be glad you did.  When you order today, you’ll also receive instant access to over $500 worth of business tools from leading experts, including a gift from me. 

I don't endorse many books, but this is a good one and if you manage important accounts or relationships, this book is a must-read.

Start with Chapter 4: Put Customers First”  – it will change how people do business with you forever.  Check out People Love You now.