harvard business review sales article
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The Challenge of the Challenger Sales Model – The Facts
- October 21, 2013
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
If we are discussing a transactional sale, then he is completely correct. Let the customer just buy what they want to buy and don’t complicate it. But most of us in the sales consulting space don’t consult to companies with a transactional sale – that’s marketing’s job to get more people to buy!
